Privacy Policy

This privacy policy will explain how Lauvender uses the personal data we collect from you when you use our website. Lauvender handles your personal data with care. We follow the rules of the General Data Protection Regulation (GDPR), which is designed to protect your privacy. We believe it’s important that you know what information we have about you and that you can update it whenever necessary. We respect your privacy.

Topics: 

  1. What data do we collect? 
  1. How do we collect your data? 
  1. How will we use your data? 
  1. Legal basis for processing your data 
  1. Our legitimate interests 
  1. When you must provide personal data 
  1. International data transfers 
  1. Automated decision-making and profiling 
  1. How do we store your data? 
  1. Marketing 
  1. What are your data protection rights? 
  1. What are cookies? 
  1. How do we use cookies? 
  1. What types of cookies do we use? 
  1. How to manage your cookies 
  1. Privacy policies of other websites 
  1. Changes to our privacy policy 
  1. How to contact us 

19. How to contact the appropriate authority 

1. What data do we collect? 

Lauvender collects the following categories of personal data when you use our website or place an order. 

Personal identification information 

  • First and last name 

Contact information 

  • Email address 
  • Phone number 

Address information 

  • Billing address 
  • Shipping address 
  • Country, city, and postal code 

Order and transaction data 

  • Products purchased 
  • Order details and order history 
  • Transaction amount 
  • Payment status 

Payment information 

Payments are processed securely by our payment service providers. Lauvender does not store full credit card or payment details. Payment providers may collect payment details such as card number or payment account information in order to process your transaction. 

Technical and usage data 

We collect certain technical information, including: 

  • IP address 
  • Browser type and version 
  • Device type 
  • Pages visited on our website 
  • Time and date of your visit 
  • Referring website 

Marketing and analytics data 

We collect information about how you interact with our website and advertisements to improve our services and marketing, including: 

  • Website interaction data (pages viewed, clicks, browsing behavior) 
  • Advertising interaction data (such as whether you clicked on an advertisement) 

Marketing preferences 

  • Your preferences for receiving newsletters and promotional emails 
  • Records of marketing communications you have received from us 

Giveaway and newsletter form data

When you enter a giveaway or subscribe to our newsletter through forms on our website, we collect the information you provide in those forms, such as your name, email address, and any other information you choose to submit.

2. How do we collect your data? 

You directly provide Lauvender with most of the data we collect. We collect data and process data when you: 

  • Place an order through our webshop 
  • Enter your personal information during the checkout process 
  • Contact us by email or through our website 
  • Subscribe to our newsletter or marketing communications 
  • Voluntarily provide feedback, reviews or messages 
  • Enter a giveaway through a form on our website

We also collect certain information when you use our website through cookies and similar technologies. This includes information such as your IP address, browser type, device information, and pages visited. 

In addition, we collect information about how you interact with our advertisements and website through analytics and advertising tools, including services such as Jetpack. These tools help us understand how visitors use our website and allow us to measure and improve our marketing campaigns. 

We use Forminator to collect information submitted through forms on our website, including giveaway entries.

3. How will we use your data? 

Our company collects your data so that we can: 

  • Process your order and arrange delivery of the products you purchased. 
  • Process payments and confirm transactions. 
  • Communicate with you about your order, delivery status, or customer service requests. 
  • Email you with special offers, newsletters, and updates about our products if you have agreed to receive marketing communications. 
  • Improve our website, products, and services by analyzing how visitors use our website. 
  • Measure and improve the effectiveness of our advertising campaigns. 
  • Maintain records required for accounting, tax and legal obligations. 
  • Manage giveaway entries.

Our company shares your data with partner companies that provide services necessary for operating our webshop. Organizations that may receive your data include: 

  • Mollie (payment processing) 
  • Jetpack (website analytics) 
  • The Delivery Group (order delivery and shipment services) 
  • Bookvault (book printing and order fulfillment services) 
  • Forminator (website forms for giveaway entries)

When our company processes your order, it sends your data to payment providers, printing partners, and delivery partners and also uses the resulting information to help prevent fraudulent purchases, ensure secure transactions, print your order, and deliver your order. 

4. Legal basis for processing your data 

Lauvender processes your personal data only where we have a valid legal basis to do so under the GDPR. Depending on the purpose of processing, we rely on the following legal bases: 

  • Performance of a contract – We process your personal data when this is necessary to process your order, arrange delivery, process payments, and communicate with you about your purchase. 
  • Legal obligation – We process and retain certain personal data where this is necessary to comply with legal obligations, including accounting, tax, and record-keeping requirements. 
  • Consent – We rely on your consent to send you marketing emails and newsletters, and to place analytics cookies, including those used by Jetpack, where consent is required. 
  • Legitimate interests – We process your personal data where this is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. 

Where we rely on your consent, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent. 

5. Our legitimate interests 

In some cases, Lauvender processes your personal data where this is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. 

Lauvender’s legitimate interests include: 

  • preventing fraud and securing transactions 
  • protecting the security of our website, systems and customers 
  • responding to customer inquiries and providing customer support 
  • improving our website, products and services 
  • measuring the effectiveness of our marketing campaigns 
  • maintaining and defending our legal rights where necessary 

Where we rely on legitimate interests, we make sure that the processing is limited to what is necessary and that your rights and interests are taken into account. You also have the right to object to processing based on legitimate interests in certain circumstances. 

6. When you must provide personal data 

When you place an order with Lauvender, you need to provide certain personal data so that we can process your purchase, receive payment, and arrange delivery. This typically includes your name, contact details, billing address, shipping address, and payment-related information. 

Providing this data is necessary for the performance of a contract between you and Lauvender. If you do not provide the required personal data, we may not be able to process your order, accept payment, deliver your products, or respond properly to your request. 

Some personal data may also be required for us to comply with legal obligations, such as accounting and tax rules. 

Other data, such as data used for newsletters and analytics cookies, is optional. If you choose not to provide this data or do not give consent, you can still use our website, but some features, personalization, or marketing-related functions will not be available. 

7. International data transfers 

Some of Lauvender’s service providers may process personal data outside the European Union (EU) and the European Economic Area (EEA). This may include the following providers used by Lauvender: 

  • Jetpack
  • Bookvault 
  • The Delivery Group 
  • Forminator

Where personal data is transferred outside the EU/EEA, Lauvender will only transfer personal data to countries that have been recognized by the European Commission as providing an adequate level of data protection. 

8. Automated decision-making and profiling 

Lauvender does not make decisions based solely on automated processing, including profiling, that produce legal effects concerning you or similarly significantly affect you. 

We use tools such as Jetpack to better understand website traffic, visitor behavior, and the performance of our advertising. These tools involve limited profiling or audience analysis for analytics and marketing purposes, but Lauvender does not use them to make solely automated decisions that have legal or similarly significant effects on you. 

9. How do we store your data? 

Our company securely stores your data on secure servers provided by our website hosting provider and through the systems used to operate our webshop. We use technical and organizational security measures such as encrypted connections (SSL), restricted access to personal data, and secure payment processing systems to protect your information from unauthorized access, alteration or disclosure. 

Payment information is processed securely by our payment providers and is not stored directly by Lauvender. 

Our company will keep your personal identification information, contact information, address information, and order details for up to 7 years in order to comply with accounting and tax obligations. Technical and website usage data collected for analytics purposes are kept for shorter periods. 

Once this time period has expired, we will securely delete or anonymize your data from our systems and records. 

10. Marketing 

Lauvender would like to send you information about our products, promotions, special offers, and updates that we think may interest you. 

We only send marketing communications about Lauvender. We do not share your customer email address or marketing data with partner companies so they can market their own products or services to you. 

If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop Lauvender from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email contact@lauvender.com. 

11. What are your data protection rights? 

Lauvender would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: 

  • The right to access – You have the right to request copies of your personal data. We will provide this information free of charge, except where a request is manifestly unfounded or excessive.  
  • The right to rectification – You have the right to request that Lauvender correct any information you believe is inaccurate. You also have the right to request that Lauvender complete information you believe is incomplete.  
  • The right to erasure – You have the right to request that Lauvender erase your personal data, under certain conditions.  
  • The right to restrict processing – You have the right to request that Lauvender restrict the processing of your personal data, under certain conditions.  
  • The right to object to processing – You have the right to object to Lauvender’s processing of your personal data, under certain conditions.  
  • The right to data portability – You have the right to request that Lauvender transfer the data that we have collected to another organization, or directly to you, under certain conditions.  

If you make a request, we will respond without undue delay and no later than one month after receiving it. If the request is complex or if we receive multiple requests, this period may be extended by up to two additional months, and we will inform you of any extension within one month of receiving your request.  

If you would like to exercise any of these rights, please contact us at our email: contact@lauvender.com 

12. Cookies 

Lauvender uses cookies and similar technologies on our website. Cookies are small text files that are placed on your device when you visit a website. They help websites function properly, remember your preferences, collect standard internet log information, and understand how visitors use the website. Cookie-related data can include personal data, such as an IP address or an online identifier.  

For more information about cookies, you can visit allaboutcookies.org. 

13. How do we use cookies? 

Lauvender uses cookies in a range of ways to improve your experience on our website, including: 

  • Keeping our website secure and functioning properly 
  • Enabling essential website features 
  • Remembering your region 
  • Remembering your cookie preferences 
  • Understanding how visitors use our website 
  • Measuring website performance and improving the user experience 
  • Analyzing traffic and visitor behavior through Jetpack 
  • Improving our marketing 

14. What types of cookies do we use? 

Lauvender uses different types of cookies on our website. These may include a mix of first-party cookies set by our website and third-party cookies set by external services we use, such as Jetpack.  

Strictly necessary cookies 
These cookies are essential for the operation of our website. They help with core functions such as secure browsing, website security, and checkout functionality. These cookies are necessary for the website to work properly and do not usually require consent.  

Analytics cookies 
Lauvender uses analytics cookies to collect information about how visitors use our website, including which pages are visited, how users move around the site, information about your browser, device and IP address, and how we can improve the performance and user experience of our webshop. We use Jetpack for this purpose. Analytics cookies require your consent before they are placed.  

15. How to manage cookies 

When you first visit the Lauvender website, you are presented with a cookie banner or consent tool that allows you to accept or refuse analytics cookies before those cookies are placed.  

Please note that if you block or delete some cookies, certain parts of our website may not function properly. Some website features may work less effectively. 

For more information about cookies, including how to manage and delete them, you can visit allaboutcookies.org. 

16. Privacy policies of other websites 

The Lauvender website contains links to other websites. Our privacy policy applies only to the Lauvender website. If you click on a link to another website, you should read that website’s own privacy policy and cookie policy. Lauvender is not responsible for the privacy practices of those websites. 

17. Changes to our privacy policy 

Lauvender keeps its privacy policy under regular review and will post any updates on this page. 

This privacy policy was last updated on 14 April 2026. 

18. How to contact us 

If you have any questions about Lauvender’s privacy policy, the personal data we hold about you, or if you would like to exercise one of your data protection rights, please do not hesitate to contact us. 

Email us at: contact@lauvender.com 

19. How to contact the appropriate authority 

Should you wish to report a complaint or if you feel that Lauvender has not addressed your concern in a satisfactory manner, you may contact the Belgian Data Protection Authority. 

The Belgian Data Protection Authority provides options to request information, request mediation or lodge a complaint.  

Belgian Data Protection Authority 
Drukpersstraat 35 
1000 Brussels 
Belgium 
Email: contact@apd-gba.be